Wednesday, December 25, 2019

Personal Narrative- Nearly Fatal Car Accident Essay

The fluorescent lights blinded me as I tried to open my eyes. Where am I, I thought to myself? I jolted my head back and forth desperately trying to figure out where I was. I heard a voice say, Hold him down, we are almost there. A sharp pain ran down my back to my feet. All I could see were lights flashing and shadows moving in all directions. The rolling bed that I was on stopped abruptly and a mask was placed over my face. I tried not to breathe, but in less than a second I was unconscious. In no apparent order multiple scenes began to flash through my head. My thoughts turned to nothing, and for one minute all I saw in my mind was an everlasting black hole accompanied by a single deafening beep. Suddenly, I awoke to the clanging†¦show more content†¦I remembered that I was supposed to play golf today at 2:30p.m. I got dressed for golf, grabbed my clubs, and headed out the door. When I got to the golf course I met up with my friends. We checked into the pro shop, bought some golf balls, and headed to the first hole to begin. All through the round every shot felt so familiar. After the round, my friend Alan and I went into the nineteenth hole to get something to eat. Hey Logan, whats on for tonight, where are we throwin it down? I looked at Alan as if he was joking around. I was positive that we had already talked about what we were doing tonight. I heard about a party out at Bud Lake. Lets get some refreshments and party at my house while my parents are out to dinner and then we can head on over to that party. That sounds cool. Can I bring Stacy? She has been dying to come party with us. She asks me everyday if she can hang out with us. Sure, I dont think anyone will mind if we roll into Bud Lake with some girls. I am going to call Meredith right when I get home and see what she is up to tonight. Maybe if Im lucky, she will want to come too. Cool. Ill be over at your house at eight. Sounds good to me. Ill be there, if not then call my cell. Aight, lata. Peace. I left the golf course and went home to hang out for a while and catch up on some much-needed sleep. As I was driving to my house, my cell phone began toShow MoreRelatedDwi828 Words   |  4 Pagesdeal until you see what happens when things go wrong. I would like you to read a personal narrative that Casey McCary Bloom wrote who is now serving 21 years to life in prison. One weekend, seven of us decided to take a trip down from college to my parents beach cottage in Panama City [Florida]. We were three guys and four girls celebrating our last weekend before beginning our sophomore year. We unloaded the cars and prepared for bed. I did not know then, but it was the last decent nights sleepRead MoreShort Summary of the Great Gatsby11203 Words   |  45 PagesCollege in 1938. In October 1939 Fitzgerald began a novel about Hollywood entitled The Last Tycoon. The career of its hero, Monroe Stahr, is based on that of the renowned Hollywood producer Irving Thalberg. On December 21, 1940, Fitzgerald suffered a fatal heart attack while his novel was still unfinished. Even in its half-completed state, The Last Tycoon is considered the equal of the rest of Fitzgeralds work in the intensity with which it is imagined and in the brilliance of its expression. ShortRead MoreSpeech to Inform8146 Words   |  33 Pagessample speech is fictitious and is intended only as a backdrop for this illustration. Also, this example illustrates a mid point between the initial narrative form and the final note card form of the speech. This entire speech should be reduced to three or four 5 X 8 note cards for an extemporaneous presentation. Remember, the less narrative data on the note cards, the less temptation to read. Introduction 1. Attention: I wonder how many of us came to class tonight a wondering whetherRead Moreeffect of stress on students academic performance6787 Words   |  28 Pagesharmful environmental agent that could cause illness. Walter Cannon used it in 1926 to refer to external factors that disrupted what he called homeostasis. But Stress as an explanation of lived experience is absent from both lay and expert life narratives before the 1930s. The use of the term ‘stress is now so integrated into our thoughts that it sometimes feels it has always been there. In fact stress, as we currently think of it, is a relatively new concept and its one that continues to evolveRead MoreEssay about Alcoholism and Drug Addiction17765 Words   |  72 Pagesfollowing chapters. Alcoholism What is alcoholism? Alcoholism is a broad term for problems with alcohol, and is generally used to mean compulsive and uncontrolled consumption of alcoholic beverages, usually to the detriment of the drinkers health, personal relationships, and social standing. It is medically considered a disease, specifically a neurological disorder, and in medicine several other terms are used, specifically alcohol abuse and alcohol dependence which have more specific definitionsRead MorePractical Guide to Market Research62092 Words   |  249 Pagestell us what sales and profits we have achieved while the map on the front seat is the market research report that shows us the best way forward. In a world where there are very few technological secrets, it is not surprising that cans, computers and cars all look the same. Commercial success is dependent more than ever, not on technological superiority, but on a better understanding of customers’ needs and using this information to guide decision making. Sometime s research needs are obvious. You areRead MoreFundamentals of Hrm263904 Words   |  1056 Pageswealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experienced student user Ask your local representative for details! Read MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pagesto take an exam. In reality, obsessions and compulsions can occur as normal as well as abnormal phenomena. Yet when does an obsession or compulsion become pathological? And how can we effectively treat these conditions when they cause significant personal distress and interference in daily functioning? These are the two overarching questions that guide this book. I approach these issues with new research findings on the cognitive basis of OCD. The emerging theory and research have given cognitivebehavioralRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesall the more lamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, asRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesLeaders 399 Case Incident 1 Leadership Mettle Forged in Battle 400 Case Incident 2 Leadership Factories 400 13 Power and Politics 411 A Definition of Power 412 Contrasting Leadership and Power 413 Bases of Power 414 Formal Power 414 †¢ Personal Power 415 †¢ Which Bases of Power Are Most Effective? 416 †¢ Power and Perceived Justice 416 Dependence: The Key to Power 416 The General Dependence Postulate 416 †¢ What Creates Dependence? 417 Power Tactics 418 Sexual Harassment: Unequal Power in

Tuesday, December 17, 2019

Essay about Teaching Portfolio Analysis - 953 Words

Teaching Portfolio Analysis In this portfolio, I have documented my first experiences not only teaching social studies, but also teaching an eighth grade inclusion class in an urban middle school. Although these lesson plans might not as good as my lesson plans of the future will be, I feel they reflect a great deal of work and dedication that came through creating my first unit for a classroom. With time limitations, I had to base my unit plan on a chapter in the book that was meant to be an introduction to the studying of world history, including the basics of geography, anthropology, archaeology, and history, for these eighth grade students. I tried to incorporate as many visual aids and supplemental exercises to the†¦show more content†¦The constraints of following this technique were frustrating at times, but I think I worked well with this teacher and figured out how to get the best of both our worlds with a mix of his approach and some of my own. My philosophy of education, which I wrote back in September, has remained relatively unaltered. The fundamentals of my philosophy have stuck, such as teaching responsibility and life skills, being approachable and creative as a teacher, and allowing the learning/teaching process to be interactive and beneficial to all. Throughout my portfolio, I continue to stress the importance of students taking notes and participating in lesson through discussion and other activities and assessments. These skills, which my cooperating teacher is trying to help students develop in his class, are essential for their survival in a high school environment and also useful in any work scenario when trying to learn a given amount of information. I was eager to make myself approachable with the students, which I expressed through my willingness to answer all questions and offer my assistance during any of their assessments or evaluations in the two months that I was there. They seemed very comfortabl e with me by the end of my stay, which made me feel very good about my ability to create a healthy classroom atmosphere in the future. Finally, I made my lessons as interactive asShow MoreRelatedfs2 episode1 130322235456 phpapp011525 Words   |  7 Pagestasks were done; or most objectives met but with poor quality My Analysis Analysis questions were answered completely; in depth answers; thoroughly grounded on theories/exemplary grammar and spelling. Analysis questions were answered completely Clear connection with theories Grammar and spelling are superior Analysis questions were not answered completely. Vaguely related to the theories Grammar and spelling acceptable Analysis questions were not answered. Grammar and spelling unsatisfactoryRead MoreThe Steps Listed Describe The Procedures I Will956 Words   |  4 Pagesand perspectives âž ¢ Reach consensus (or agree to disagree) âž ¢ Delegate responsibilities âž ¢ Coordinate efforts âž ¢ Resolve conflicts âž ¢ Integrate the contributions of multiple team members (adapted from Johnson, Johnson Smith, 1991) †¢ Review reciprocal teaching strategies with students. Explain that these strategies will help them build meaning from the text. Book club participants who use the strategies are better prepared for focused and accountable discussions. †¢ Introduce students to the agenda templateRead MoreA Comparison of TASA Model and Danielson ´s Framework for Teaching624 Words   |  3 Pagesreading the professor’s and classmates’ comments along with rereading the text, I realized that I missed part of the correlation of the InTASC model with Danielson’s Framework for Teaching. As a class, we all seemed to agree that there are many similarities between InTASC Model and the Danielson’s Framework for Teaching. Both models purpose is to help teachers and administration to identify individual strengths and areas of growth. We agreed that there were slight differences in the wordage usedRead MoreCollaborative Learning Strategies1516 Words   |  6 Pagescooperative learning, project based learning, independent research projects, reading and writing across the curriculum, content-specific strategies, and integrated learning and using technology to engage student learning. This guide will be usef ul in my teaching practice to help provide strategies to develop a cooperative learning environment. Corte, Erik De. Journal of Education. 2011/2012, Vol. 192 Issue 2/3, p33-47. 15p. http://eds.ebscohost.com.lib.kaplan.edu/PDFS/85920661.pdf Constructive, Self-RegulatedRead MoreInvestment Analysis Portfolio Management1583 Words   |  7 PagesAugust 08, 2010 Mr. Saif Rahman Faculty School of Business North South University Dhaka Subject: Letter of transmittal Dear Mr. Saif Rahman Here is the term paper on investment analysis portfolio management from 31st may to 1st august. Now you will see that we have collected stock information and calculate relative things to evaluate our performance. We think that if anybody want to invest in the DSE , this term paper can help them to make decision whether or not they will invest or not andRead MoreEssay on Portfolio Analysis1506 Words   |  7 Pagestopics. The first topic that is discussed is what a portfolio analysis is. Next it will give a brief background of Truman Medical Center in Kansas City, Mo. Third it will describe nine products and services that the given health care organization, Truman Medical Center offers and group them in to four categories. The four categories are cash cows, stars, problem children, and dogs. What is a Portfolio Analysis-? A portfolio analysis examines the market position of a health care organizationRead MoreEvaluation And Explain The Four Stages Of The Assessment Process1486 Words   |  6 Pagesstudent in the first place. The second step is obtaining the information needed. This can be done through standardized tests or observations. The author mentions four techniques which are appropriate for gathering information: Inquiry, observation, analysis and testing (Tenbrink, 2014). In regards to the type of information-gathering instruments, the author suggests utilizing tests, checklists, rating scales or questionnaires. Tenbrink states that the best way to identify which instrument to use isRead More2009 Chrysler Fiat Strategic Alliance - Essay1034 Words   |  5 PagesThe 2009 Chrysler-Fiat Strategic Alliance (Teaching Note copyright Syed Tariq Anwar) Case Synopsis The case is intended to have students look at the 2009 Chrysler-Fiat strategic alliance, its current issues, and future viability in the global auto industry. The new landscape of the American auto industry and the role of Fiat is analyzed in the cross-border tie-up. After de-merging with Daimler in 2007, Chrysler did not do well because of the 2008-2009 global financial crisis and itsRead MoreThe Current Practice Of Classroom Assessment1479 Words   |  6 Pagesindicates that interesting and authentic tasks are the focus of teaching and assessment in the YLL classroom that are less time consuming and can be conducted while teaching. In contrast Chan (2001) conducted a quantitative study utilizing a questionnaire comprising and found that out of 520 EFL teachers from Northern Taiwan that majority of the respondents used task-based assessment (90.8%) and integrated formative assessment into their teaching activities. Moreover, 95.9% use more alternative assessmentsRead MoreFinancial Analysis And Research Of Mutual Fund Essay1259 Words   |  6 PagesFinancial Analysis and Research of Mutual Fund GEQZX Financial Screening Research The Equity Index Fund (GEQZX) is a Biblically Responsible Investment (BRI) fund created by GuideStone Funds. The objective stated in the prospectus is to gain the same performance as the SP 500 Index by investing in the same components. The screening process is to recreate the SP 500 by investing in the same assets which include 486 different holdings. All of the companies in the mutual fund will have the same weight

Monday, December 9, 2019

Standardization and Adaptation of International Marketing

Question: Discuss about the Standardization and Adaptation of International Marketing. Answer: Introduction: Starbuck is an American Company that is founded in Seattle and currently it is considered as the premier marketer and retailer of the special coffee throughout the world. The company has around 182,000 employees with more 19,500 outlets throughout the world in 62 countries. Starbucks offers variety of products and their range of products comprises of high quality coffee of premium price, tea, and wide range of food items with other beverages. The company also provides wide variety of tea products with license and trade through their channel of distribution (Armstrong et al., 2014). The report is based on proposal of new market strategies in Singapore for Starbucks so that the company can expand its products throughout Singapore outlets. Starbucks possess macro-environment of macroeconomic nature, which can be attributed to the constant economic recession internationally that has lowered the purchase powers of the consumers (Ali Talwar, 2013). The following macro-environment would offer information regarding Starbucks macroeconomic conditions. Market Demographics: Starbucks will be focusing its marketing of products among the customers that are adult aged. This is because such age group does not have higher demands for coffee beans and coffee creamer but these products serve as the necessary means of purchase. Additionally it will also target the age group of students ranging from 18-24 years since they are the most likely consumers of the coffee creamers. Political: One of the most important concern of Starbucks is the sourcing of the new raw materials by attracting the politicians of the Asian countries like Singapore. The enables the company to remain reliant on the social and environment conditions and follow the strategy of sourcing in compliance with mutually agreed fair trade policies of the international firms and national government of Singapore (Ahmed, 2014). Economic: The important economic constraint is constant recession that has been impacting the profitability of the company. Starbucks faces the difficulties related to rising labour cost and operation in the market. Social: The social factor that affects Starbucks is the rising demand of the customers is Singapore is for the cheap price products (Kotler Armstrong, 2013). This becomes challenge for Starbucks. Starbucks can easily provide products at cheaper but then the company faces problem of lower product quality due to cheaper pricing of the products. This may be a challenge in expanding and acquiring new customer in Singapore, Technological: Starbucks is presently using the technological advancement by collaborating with Apple to provide discount coupons for customers (Armstrong et al., 2015). Starbucks might offer new method of payment through mobile application, which the company is testing and practicing in USA. Environmental: International advocacy, activist and customers present concern for Starbucks. Therefore, the company needs to be aware of such concerns in order to enjoy continuous success in Singapore. Legal: Starbucks should be make sure that is aware of the legal environment of Singapore where it intends to expands since it has to source the raw materials in the home markets (Lilien et al., 2013). Micro Environment Factors: Supplier: One of the vital inputs for Starbucks is the beans of coffee along with the high quality Arabic coffee in specific regions, which offers less cost in switching amid the substitutes (Ebert et al., 2014). Along with the size and scale, Starbucks has the power of seeking advantage of the suppliers and simultaneously maintaining fair trade in Singapore. This result in lower bargaining is supplier. Channel Member: The coffee industry of Singapore is moderately saturated with a structure of monopoly competition. The channel of the coffee industry in Singapore is already filled with potential channel members and it would be difficult for new firm to enter into the market. Competitor: There prevails a monopolistic rivalry in the industry and Starbucks has wider market share (Gupta, 2013). There are also different competitors in Singapore that creates regular pressure on the Starbucks. The company is therefore suggested to maintain a competitive strategy of product differentiation and service to result in medium extent of the intensity within the company. Customers: The coffee industry possess numerous customers and no single buyer can influence the demand for concession in price. Starbucks can offer differentiated coffee products under the varied base of customers that makes comparatively lower volume purchase and lowers the purchasing power of customers. Competitive Strategy: The competitive strategy for Starbucks for expanding in Singapore is providing new unique, innovative and upscale atmosphere that could differentiate the products from its competitor (Johnson et al., 2014). The company should establish a community hub for socializing its customers and entertaining them simultaneously. It is further recommended that Starbucks should also make their presence felt through social networking and other mediums. The key to competitive strategy for Starbucks is introducing coffee creamer that can provide new experience to the customers. The company can introduce coffee creamers based on the seasonal preference together with the traditional year round flavours to the customers in Singapore. Marketing Objective: The marketing strategy of Singapore is to make the wide range of coffee products available to the customers including the new Coffee Creamer. To accomplish such strategy, Starbucks will be promoting the affordability along with the convenience take home facilities for its customers in Singapore (Volberda et al. 2013). In continuance to the growing relationship with the targeted corporation, the company would be offering product that is exclusively made for the shoppers. The new coffee creamer would be available in Starbucks stores of Singapore. Financial Objectives: The financial objectives of Starbucks is to gain the market share of 15% in the coffee creamer products inside the first year of operation in Singapore. The company is intended to increase the corporate net income by 3% from the introduction of the new coffee creamer in the Singapore market and increase the company share by $30 million in the span of one year (Baker, 2014). Social Objective: The social objective of Starbucks is to increase the customer service by creating a better working relationship with the customers through Customer relationship management. The company social objective is to create and maintain a working relationship with the targeted corporation. The Starbucks Corporation is planning to continue honouring its working relationship with the customers by offering products of better quality. Marketing Segmentation, Targeting, and Positioning: Segmentation: Unlike any other company, Starbucks is making the use of the market segmentation as one of the key marketing strategy that makes the use of the demographic segment. Starbucks fall under the category of market segmentation is because the company fall under the target market of ethnicity and generation. Large parts of the customers in Singapore is college goers and possess higher income with high social life. Therefore, Starbucks is looking forward to target the group of customers that are generally professionals and prefer enjoying higher lifestyle (Frynas Mellahi, 2015). The customers in Singapore are generally the consumers of gourmet coffee and this would make Starbucks a prestige for their company by introducing coffee creamers with new added flavours. Starbucks would be aiming for behavioural segmentation and such segmentation would offer company with the vital understanding in the areas of customers, tastes and preferences along with uses, attitudes or response to wards the products. Targeting: To target its customers, the target market strategy of Starbucks would be of undifferentiated marketing of its coffee products. By introducing undifferentiated marketing strategy in Singapore Starbucks will be able to ignore the difference in segments and would be able to target the entire market with one offer. Such strategy would help in focusing the common needs of the customers. Positioning: The competitive edge of Starbucks will help in positioning the brand awareness and consumer loyalty in Singapore (Stead Stead, 2013). Although there are some different coffee creamer and other brands of products but the company is positively looking forward to position its products through undifferentiated marketing strategy to attract more potential customers. In order to understand the marketing situation of Singapore marketing research has been conducted to better understand the taste and preference of customers. Because of the market segmentation, Starbucks has introduced wide range of coffee products including the coffee creamers. This was done by understanding the purchasing patterns of the Singapore coffee consumers and changing demands of the consumers needs. The coffee industry suffered a big slowdown in 2009 by 6.6% because of the economic crisis (Tapp Spotswood, 2013). However, the industry gained pace with the low annual rate of 0.9% from 2010 to 2016 and the present industry revenue stands, around $29 billion The research has been conducted keeping in mind the increasing consumer base in Singapore that is mainly driven by the improving economy. Major Discover and Findings: The major discover and findings in the marketing of the coffee products is the focus balance between the consumer base that primarily comprised of the collage age, post-graduation and young family. One of the effective way that helped in the marketing of coffee product and its pricing is that large portions of the coffee consumers were the high-end consumers that prefer brand (Festa et al., 2016). As a result, such group of coffee consumers almost made up 60% of the survey, which consisted 18-32 years old coffee consumers. In Singapore 54% of the population are beyond the age of 18 years and consume coffee averagely on daily basis with total drinking population 30 billion dollars on this beverage annually. As per the statistics, there is a large market potential in Singapore for coffee products especially in the service and marketing. Therefore, Starbucks and several other competing firms have seized the opportunity to innovate the market of Singapore based on the primary data. The marketing mix of Starbucks is focused on placing higher emphasis on the channels since the company is already established brand. Using this channel the company is anticipated to attain growth in the new markets of Singapore. Product Mix: The product mix of Starbucks will be focussing on the endless possibilities of introducing new products in the home of the Singapore market (Akgn et al., 2014). The company would be selling the experience and prestige with its brand name and package in the coffee creamer. Promotion Mix: The promotion strategy of Starbucks would be getting the word out to the right consumers. The focus of the company would be to assure that consumer appreciate the Starbucks products and must know how to locate the product. Place: If the consumers would like to purchase the products of Starbucks, they would be able to purchase at selected locations. The company has selected two main outlets for distribution namely its target stores and Starbucks retail outlets in Singapore (Hill et al., 2014). The quality and value of the Starbucks products are represented through such channel. Price: Starbucks would price its products by using the differentiated strategy to attract consumers. A cappuccino would cost around $2.50, a hot chocolate would cost approximately $2.35, and this would not make the consumer to spend more on coffee products. Detailed Strategy for one element of the marketing Mix: The detailed strategy of the marketing mix would help the company in understanding the central activity undertaken by the Starbucks for its marketing plan in Singapore targeted market. Price is considered as the main issue for the Starbucks coffee products. Captive pricing was used by Starbucks, which would always propose an extra spending for the consumers. The company faced much criticism due to its higher pricing of coffee products (Peppard Ward, 2016). With the adoption of the differentiating product, pricing strategy would help in enhancing the marketing mix of the company as this would enhance the promotions and would increase the sales of Starbucks in targeted market of Singapore. The industry of coffee products is increasing and bearing this in mind a marketing plan in Singapore has been planned that would seek to expand in the targeted market. Below stated are the control plan for the company. Starbucks would begin in the summer of 2018 by continuing to strengthen then working relationship with the Targeted Corporation. Currently the company has several mini Starbucks caf inside the targeted superstore location (Eden Ackermann, 2013). This forms an exciting opportunity for the company to expand its new coffee creamer products by advertising its new line of products. This would comprise of several collaborative advertisements with the targeted corporations. Metrics: The chairperson of Starbucks is in-charge of everything that occurs in the company. The company would measure the marketing, operations, finance creation and human resource as the metrics to assess the performance of its wide range products in targeted market of Singapore (Wheelen Hunger, 2017). The Starbucks products along with the coffee creamer would stand out in the targeted market because of the organic ingredients. A possible challenge that the company is anticipated to fac is the similar flavour for coffee creamer and organic ingredient at lower price. As a contingency the company would trademark its Coffee Creamer from other brands as an attempt to distinguish its flavour from the rival firms (Rothaermel, 2015). Consumers seeking exotic flavours would be turned off since the products of the Starbucks would be a trademark product. In spite of the fact that the company is entering late in the market but Starbucks established brands would offer consumer with quality products. Reflective Statement: To begin with the feedback gained from the formative group presentation helped in gaining an understanding of the marketing plan. The marketing plan provided me with the opportunity of preparing the research report based on the marketing plan of Starbucks. I was able to learn about the several macro environmental and micro environmental factors that are involved in the promotion of the product. The dynamics involved in preparation of the report enabled me t undertake an extensive amount of research in the areas of economics, technology, legal and environmental factors that are involved in the marketing of the products. I was able to understand the factors that enables a company to remain dependent on the communal and environment circumstances and follow the approach of obtaining in compliance with commonly agreed fair trade policies in a nation. With the help of these factors, I gained an insight that helped in understanding of the economic constraint that effects the profitability o f the company. Moving towards the collection of data, an important assertion I would like to bring forward is that the data collection was the challenging aspect of this marketing plan. The reason behind these challenging aspects was the collection of the reliable data formed an imperative element. The proposal of the marketing was entirely vital for the company that has been selected by me and given the variation of the coffee industry consumers it was hard to obtain the correct data. I undertook extensive research through internet, several government websites and statics published from the marketing of the coffee products from this industry. I undertook an extensive research in the areas of coffee market of Singapore and found that there were several high-end customers. The major discover and findings that I was able to discover was in the marketing of the coffee products is the focus balance between the consumer base that primarily comprised of the collage age, post-graduation and young family. The collection of data was though a hard part in preparing the report however, I gained an insight into one of the effective way that helped me in understanding the marketing of coffee product and its pricing is that large portions of the coffee consumers were the high-end consumers that prefer brand. Through the help of the several websites, I was able to gain insight that a group of coffee consumers almost made up 60% of the survey, which consisted 18-32 years old coffee consumers. As an alternative to the list of methods that could have been used in the development of the report is thought the help of direct interview with the certain age group of customers that are regular coffee consumers. Additionally, I also used interviews, focus group interviews, and survey questionnaires as an alternative means of collecting the data so that I could proceed with the preparation of the report. I also used the reports published by the food and beverage industry as the means of gaining an insight into the consumer habits relating to the coffee products. Additional research were performed in the areas of Starbucks retail outlets by suing the websites of the company. The primary data collected helped in understanding that in Singapore 54% of the populace are outside the age of 18 years and drink coffee commonly on daily basis with total consumption population $30 billion dollars on this liquid refreshment annually. As a result the data gained from the statistics helped me in understanding that the as per the statistics, there is a large market potential in Singapore for coffee products especially in the service and marketing. In future, I would like to undertake direct mailing to the potential customers of the coffee consumers to understand their pattern of consumption. Considering on the ethical requirement in the areas of data collection, the data has been collected by duly complying with the ethical requirements. All the facts, materials that has been collected by me is from the reliable source and does not contain any vague data. The collected of data has been the vital part in the preparation of the marketing plan and I ensure that authenticity of the data should be maintained. The primary interview, surveys, questionnaire offers valuable insight into the marketing conditions of the coffee products is Singapore and offers detailed description of the prevailing scenarios among the taste and preference of the consumers. Considering the storage of data, the data was stored by me in my computer drive which was protected from any kind of manipulation. The data was used primarily as the means of carrying out the extensive research so that the group members involved in the preparation of the report have better understanding of the prevailing conditions in the market. Additionally, I also used the SPSS tool for coding the questionnaire in the SPSS model. Primary Data Collection: The following questionnaire is designed to access the marketing plan of Starbucks Singapore. Section 1: Demographic Profile First Name Last Name Department Section 2: Factors which have a bearing on the marketing plan. Who is your potential Customer? College Goers Businessmen Employed Unemployed Do you plan to Advertise your product in TV/ Local Newspapers? Yes No Maybe Do you plan to promote the chain through Social Media? Yes No Maybe Is the Market Plan based on potential of the market? Yes No Maybe Is there an objective target of the volume of Sales? Yes No Maybe Do you have a contingency Plan in case of Targets not being met? Yes No Maybe Which of the following factors affect the business prospect the most? Economic Legal Technological Socio-Cultural Intra-Company Conclusion: The marketing plan can be contributed by stating that Starbucks must continue to expand their range of products in Singapore as the market provide the company with wide range of opportunity for expanding its product. The expansion policies could be adopted by following the technological trends as the target population of the company has greater probable consumer base. Overall, the brand of Starbucks could gain more success in Singapore by adopting the above-proposed strategy in the next year and this will result in constant increase in profits for the company. Reference List: Ahmed, M. (2014). Principles of Marketing. Akgn, A. E., Keskin, H., Ayar, H. (2014). Standardization and adaptation of international marketing mix activities: A case study.Procedia-Social and Behavioral Sciences,150, 609-618. Ali, H., Talwar, V. (2013). Principles of marketing.University of London: International Programmes. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Ebert, R. J., Griffin, R. W., Starke, F. A., Dracopoulos, G. (2014).Business essentials. Pearson Education Canada. Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. Festa, G., Cuomo, M. T., Metallo, G., Festa, A. (2016). The (r) evolution of wine marketing mix: From the 4Ps to the 4Es.Journal of Business Research,69(5), 1550-1555. Frynas, J. G., Mellahi, K. (2015).Global strategic management. Oxford University Press, USA. Gupta, A. (2013). Environmental and pest analysis: An approach to external business environment.Merit Research Journal of Art, Social Science and Humanities,1(2), 13-17. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnr, P. (2013).Exploring strategy text cases(Vol. 10). Pearson. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Kotler, P., Armstrong, G. (2013). Principles of Marketing (16th Global Edition). Lilien, G. L., Rangaswamy, A., De Bruyn, A. (2013).Principles of marketing engineering. DecisionPro. Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Rothaermel, F. T. (2015).Strategic management. McGraw-Hill Education. Stead, J. G., Stead, W. E. (2013).Sustainable strategic management. ME Sharpe. Tapp, A., Spotswood, F. (2013). From the 4Ps to COM-SM: reconfiguring the social marketing mix.Journal of Social Marketing,3(3), 206-222. Volberda, H. W., Van Den Bosch, F. A., Mihalache, O. R. (2014). Advancing management innovation: Synthesizing processes, levels of analysis, and change agents.Organization Studies,35(9), 1245-1264. Wheelen, T. L., Hunger, J. D. (2017).Strategic management and business policy. pearson.

Sunday, December 1, 2019

Sculptures Of David Essays - Books Of Samuel, David, Donatello

Sculptures Of David From 1430 to 1623A.D., four sculptures of the Biblical David were created. From the master artists Bernini, Donatello, Michelangelo, and Verrocchio came the most famous David's of the world. Even though infinitely many were made, these surpass the others to become marvels that will live forever. The earliest of the David's, is the work of Donatello(c.1430). This magnificent work is a life-size, nude, bronze, figure of David. The sculpture is portraying the scene after David has cut off the head of Goliath. His foot is raised on the severed head in a stance of contropposto. His sword is in the right hand with the stone in the left. This very smooth and natural looking sculpture was originally part of Medici courtyard and is the only David of the four created for a private collection. There are a few symbolic ingredients to this David. The style of the figure refers to antiquity for the balance and composition of the nude. Energy in the sculpture animates the emotions and is a new technique used in this David, once again showing qualities from antiquity. This energy is not used in the other figures. In addition, Donatello's David is said to host homosexual overtones, in the feministic appearance of the body and the stance. Overall, this version of the biblical hero is elegantly designed and the originality is fascinating. Verrocchio's David (c.1473-75A.D.) greatly differs from those of the other artists'. This statue was commissioned by the Medici family, like that of Donatello's. However, it was created for public display. It was in the Palazzo Vecchio, where it gained almost a republican or city-related meaning similar to the reputation that the David of Donatello gained, after it was also moved to the same site. The similarity stops here. The proudness shows that the hero was well capable of slaying the giant where Donatello's shows almost no emotion. The explicitness of the emotion contrasts greatly with the sensualness of Donatello's. Verrocchio's is fully clothed in elegant armor when Michelangelo's and as well as Donatello's were vulnerable in their nudity. In Verrocchio's sculpture, David carries a small sword in one hand and his other is on his hip confidently. This figure shows a nice S-curve and a stance of contropposto. Standing above the head of the giant, the sculpture takes place after the slaying of Goliath. The facial expression show triumph and most of all confidence. Therefore, this work shows psychological implications. However, it was meant to be more appreciated for its exceptional bronze sheen. The gigantic David by Michelangelo (c.1501-04A.D.) is an unquestionable masterpiece. It was originally commissioned as a decoration for the Florence Cathedral. Since the sculpture was so majestic, it was decided to be displayed in a closer, more visible area. It was finally moved in front of Piazza della Signoria, where it would replace a sculpture of Donatello's. This David is a full nude that shows David before battle. The face is in profile; he has a slingshot in the left hand and a stone in the right. The face shows extreme emotion which pulls it away from the classical genre. The design and stance of the figure has a confidence and arrogance that matched that of its creator, Michelangelo. This version of the hero was looked to as a potent symbol in Florence, resembling the Biblical beliefs along with the fusion of civic beliefs. This is very unlike the symbolism of Donatello's. The nudity symbolizes that David's platonic love and belief in God protected him. Michelangelo's David is an incredible representation of both the Bible story, in that it closely follows the scripture, and reason, in the references to Greek philosophy. Thus also symbolizing that reason and faith (Christianity) can coexist. Finally, Bernini's David (c.1623A.D.) conquers all in the expression of emotion. This public sculpture has a face full of determination and struggling. The exaggerated S-curve of the figure shows movement as David is throwing the stone. None of the other three sculptures give insight during the battle with the giant. Also, Bernini's David is clothed in a tunic and is carrying a pouch of some sort. He's holding the rock and slingshot as in action while his feet are firmly planted in the ground. This is certainly the most dramatic and realistic portrayal of David. Bernini's objective was not like the other artists of the David's. His objective was drama. The symbolism is that of moments in his lifetime. An example of this would be the harp at his feet, depicting his abandonment of his music when he went